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OSEA MALIBU BODY OIL
PRESS RELEASE WRITING PROCESS
+Assignment
For a Writing for PR class, I was tasked with creating three versions of a press release for a product launch: an original draft, an AI-generated version, and a final, revised version ready for distribution.
+Approach
I first drafted an original release based on standard industry components. I then utilized AI to generate a secondary version, which I critically edited to incorporate essential elements the AI missed, ensuring the tone and structure met professional standards.
+Result
I produced a polished, final press release ready for submission to media outlets and journalists.
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