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Strategic Message
Planner:
OSEA's Undaria
Algae Body Oil
+Assignment
For my Writing for PR class, I developed an in-depth Strategic Message Planner (SMP) for OSEA Undaria Algae Body Oil, establishing a data-driven unique selling proposition.
+Approach
I conducted extensive market research to analyze the competitive landscape of the body oil industry and determine OSEA’s specific market positioning.
+Result
I formulated a comprehensive strategic framework, including creating a goal and a SMART objective for the campaign. I also defined the current brand image versus the desired brand image and developed a unique selling proposition to help the product stand out in the market.
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