EHTICS DILEMMA: USA HOCKEY ORGANIZATION | Zoryana Bandriwsky's Portfolio

USA HOCKEY

ORGANIZATION'S

ETHICAL DILEMMA

01 / 09

This is the area to introduce viewers to the context of this image. Briefly explain what it represents, why it matters, and how it aligns with the theme of your gallery.

+Assignment

For my PR and Advertising Ethics class, I analyzed a major PR crisis to identify ethical violations based on industry codes and frameworks, ultimately presenting a strategic alternative.

+Approach

I researched the USA Hockey crisis following the men’s team Olympic win. My analysis evaluated the organization’s response through the lens of established ethical frameworks and Corporate Social Responsibility (CSR) standards.

+Result

I identified significant ethical lapses such as infringement on individual autonomy and a lack of inclusion. My findings highlighted how the organization’s corporate social responsibility was compromised. I recommended an inclusion-focused strategy that prioritizes discretionary responsibility to build community trust and organizational integrity.